Mammut was searching for an athlete ambassador to drive their new partnership with the Freeride World Tour.

We negotiated and secured a partnership between Mammut and Timm Schroder, with a strong focus on content deliverables.

CONTENT STRATEGY.

Pangea developed a short-form Instagram series following Timm’s Freeride World Tour journey. The series of videos was shot on-location and in real-time at all the FWT events, and focused on authentic, raw, and personal storytelling combined with technical performance.

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MEASURABLE RESULTS.

• 8 collaborative reels published in real-time throughout the season

• 400K+ total views

• 8K+ total engagements