SaltStick is a leading electrolyte supplement brand trusted by endurance athletes for its clean, efficient hydration support. After building a strong reputation in the running and triathlon world, SaltStick sought to expand into the action sports space, looking to connect with athletes in surf, snow, and bike who face similar hydration challenges in high-output environments. Their goal was to build authenticity and awareness in these new markets through credible athlete partnerships and real-world storytelling.

ATHLETE STRATEGY.

We identified Ross Tester and Sage Burke as ideal ambassadors to help SaltStick expand credibility within the surf and winter sports communities. Through thoughtful negotiation, we secured a one-year athlete partnership focused on meaningful, high-impact deliverables that connect authentically with each athlete’s audience and lifestyle.

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CONTENT.

We directed and executed multiple product-focused photoshoots, capturing authentic athlete use on location in surf and snow environments. The result was a versatile content library, featuring both evergreen and seasonal assets, that SaltStick can use across digital, retail, and social platforms to strengthen brand presence in the action sports space.

EARNED MEDIA COVERGE.

Our work with SaltStick generated meaningful earned media coverage in new markets, helping expand the brand’s visibility beyond traditional endurance audiences. Highlights included a collaboration between Salt Stick athlete Sage Burke and Surfer magazine. This was a first for the brand and a key moment in establishing its relevance within surf and broader action sports culture.